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Last Updated: January 25, 2025
1. Introduction
Welcome to EasyHome ("we," "our," or "us"). We are committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collection, usage, and your rights.
By using our service, you agree to the collection and use of information in accordance with this policy. We collect only the data necessary to provide and improve our services.
2. Information We Collect
We collect the following categories of information to provide and improve our services:
2.1 Personal Identification Information
- Name: First name and last name (required for account creation)
- Email Address: Used for account authentication, communication, and password recovery
- Username: Unique identifier for your account (minimum 3 characters)
- Date of Birth: Used for age verification and COPPA compliance (for users under 13)
- Household Size: Number of people in your household (1-20) to personalize meal planning and shopping lists
2.2 Authentication Information
- Password: Stored as a secure hash (never in plain text)
- Login History: Timestamps of when you access your account
- Session Data: Temporary session information for maintaining your login state
2.3 Family and Relationship Data
- Family ID: Identifier linking family members together
- Parent-Child Relationships: For accounts of users under 13, we store parent user ID
- Parental Consent Email: Email address of parent for COPPA compliance
- Parental Consent Status: Whether parental consent has been granted (pending, granted, denied, or not required)
2.4 Usage and Activity Data
- Page Views: Which pages you visit within the application
- User Actions: Actions you take (creating recipes, adding items to shopping lists, etc.)
- Search Queries: Recipe searches and other search activities
- Feature Usage: Which features you use and how often
- AI Interactions: Recipe generation requests, categorization preferences, and feedback
2.5 Content and Preferences
- Meal Plans: Weekly meal plans you create or generate
- Recipes: Recipes you create, save, or favorite
- Shopping Lists: Items you add to shopping lists
- Chores and Tasks: Household tasks and chore assignments
- Calendar Events: Events and reminders you create
- Dietary Preferences: Dietary restrictions, allergies, and food preferences
- Theme Preferences: UI theme selection (light/dark mode)
- Language Preferences: Preferred language for the interface
- Notification Settings: Your preferences for email and in-app notifications
2.6 Financial Information
- Subscription Tier: Your current subscription level (Free, Pro, Family)
- Subscription Status: Whether your subscription is active, cancelled, or expired
- Payment Information: Processed securely through third-party payment processors (we do not store full credit card numbers)
- Purchase History: Records of subscription purchases and renewals
2.7 Technical Information
- IP Address: Collected for security, fraud prevention, and compliance
- User Agent: Browser and device information
- Device Information: Device type, operating system, and browser version
- Location Data: General location (city/region level) for service personalization (not precise GPS)
2.8 Consent Records
- Consent Timestamps: When you provided consent for data processing
- Consent Types: Marketing, analytics, functional cookies
- Consent Method: How consent was provided (checkbox, signature, etc.)
- Withdrawal Records: If and when you withdraw consent
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Provision
- Create and manage your user account
- Provide personalized meal planning and recipe recommendations
- Generate shopping lists based on your meal plans
- Manage family accounts and relationships
- Process subscription payments and manage your account
- Send important service-related communications
3.2 Service Improvement
- Analyze usage patterns to improve our services
- Develop new features based on user needs
- Fix bugs and technical issues
- Optimize AI recipe generation and categorization
3.3 Security and Compliance
- Verify your identity and prevent fraud
- Comply with legal obligations (COPPA for users under 13)
- Enforce our Terms of Service
- Protect against unauthorized access
3.4 Communication
- Send service updates and important notices
- Respond to your support requests
- Send marketing communications (only with your consent)
4. Legal Basis for Processing
We process your data based on the following legal grounds:
- Contract Performance: To provide the services you've requested (meal planning, recipes, shopping lists)
- Consent: For marketing communications and optional features
- Legitimate Interests: For service improvement, security, and analytics
- Legal Obligation: To comply with COPPA and other applicable laws
5. Data Sharing and Disclosure
We are committed to protecting your privacy. We do not sell your personal information. We share data only in the following circumstances:
5.1 Service Providers
- Payment Processors: To process subscription payments securely
- Email Services: To send transactional and service emails (AWS SES)
- Cloud Hosting: Data is stored on AWS servers (encrypted in transit and at rest)
- Analytics Providers: Aggregated, anonymized usage statistics (no personally identifiable information)
5.2 Legal Requirements
- When required by law or legal process
- To protect our rights and property
- To prevent fraud or security threats
- To comply with government requests
5.3 Family Accounts
- Family members linked to the same family account can see shared meal plans, shopping lists, and chores
- Parents can view and manage data for child accounts (under 13)
We do NOT:
- Sell your personal information to third parties
- Share your data with advertisers without your explicit consent
- Use your data for purposes unrelated to our service
6. Data Retention
We retain your data for the following periods:
- Account Data: Retained for the lifetime of your account, or until you request deletion
- Activity Logs: Retained for 2 years for security and analytics purposes
- Consent Records: Retained for 7 years to comply with legal obligations
- Financial Records: Retained for 7 years as required by tax and accounting laws
- Deleted Accounts: Data is permanently deleted within 30 days of account deletion request
7. Your Rights
You have the following rights regarding your personal data:
7.1 Access
You can request a copy of all personal data we hold about you.
7.2 Correction
You can update your personal information at any time through your account settings.
7.3 Deletion
You can request deletion of your account and all associated data. We will delete your data within 30 days of your request.
7.4 Data Portability
You can request your data in a machine-readable format (JSON) for transfer to another service.
7.5 Consent Withdrawal
You can withdraw consent for marketing communications or optional data processing at any time through your privacy settings.
7.6 Objection
You can object to processing based on legitimate interests. We will review your objection and respond within 30 days.
8. Children's Privacy (COPPA Compliance)
We take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA):
- Users Under 13: Require parental consent before account creation
- Parental Control: Parents can view, modify, or delete their child's data
- Restricted Data Sharing: Child accounts have restricted data sharing by default
- Enhanced Security: Additional security measures for child accounts
- Parental Notification: Parents receive email notifications about their child's account activity
9. Data Security
We implement industry-standard security measures to protect your data:
- Encryption: Data encrypted in transit (HTTPS/TLS) and at rest
- Password Security: Passwords are hashed using secure algorithms (never stored in plain text)
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Security Audits: We conduct regular security assessments
- Secure Infrastructure: Data stored on AWS with enterprise-grade security
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
10. International Data Transfers
Your data may be processed and stored on servers located outside your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your login session
- Remember your preferences
- Analyze service usage (anonymized)
- Improve service performance
You can control cookies through your browser settings. However, disabling cookies may affect some service functionality.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date
- Sending you an email notification (for significant changes)
- Requiring you to accept the updated policy when you next log in
Your continued use of the service after changes become effective constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
14. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
15. GDPR Rights (EU Residents)
If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
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